PRISMA - Farmer Segmentation Consultant
Project Overview and Role:
The Australia-Indonesia Partnership for Promoting Rural Incomes through Support for Markets in Agriculture (PRISMA) is a five-year program (2019 – 2023) funded by the Australian Government’s aid program and implemented in cooperation with the Government of Indonesia. The program will build upon the achievements and results of Phase 1 (2013-2018), using a market systems development (MSD) approach to support inclusive economic growth in Indonesia’s agriculture sector.
PRISMA will improve smallholder farmers’ competitiveness, access to new markets, and better inputs, know-how, and technology. It will aim to achieve a sustainable 30% increase in the net incomes of a further 700,000 smallholder farming households in the six target Indonesia by 2023 (a total of 1 million farming households).
Vegetable Portfolio Background
Vegetable production in Papua and West Papua (PWP) fulfils less than half of the total local demand (181,000 tons). This is because local farmers have low productivity due to low-quality inputs, poor agriculture practices, and lack of access to market information, particularly for indigenous women. PRISMA will help address these constraints by using an ethnographic cluster approach to support seed companies in promoting high-quality seeds, introducing GAP (Good Agriculture Practice) to farmers, and improving the relationship between farmers, off-takers, and end-consumers.
Primary Duties and Responsibilities:
Market systems development works on changing the behaviour of market actors, especially farmers, through introducing new products and services. Therefore, understanding farmers’ characteristics, behaviour, needs, preferences, worldview, and decision-making is required to build a successful intervention. Subsequently, sociocultural contexts, behavioural incentives and barriers behind their decisions can be mapped, providing insights into the implementation strategy. These insights should be obtained from prior studies about farming characteristics and the market assessment stage of interventions.
Hence, Papua is a rich, diverse and culturally dynamic region on the easternmost border of Indonesia, making it difficult to address every constraint at once. This difficulty also occurs to get into marginalised farmers’ mindset. It requires robust qualitative research through an ethnography approach through in-depth interviews, extensive observation, and Focus Group Discussions (FGDs) to understand the sociocultural and economic dynamics and context surrounding them. The purpose of this assignment is to hire a consultant that will:
- Develop farmer profiling for each segment (Household Demographic; Farmer Behavior, Beliefs, and Values; Income Potential; Degree of Farmer Professionalization)
- Develop specific guidance in Good Agricultural Practice/GAP, Farmers Business Analysis/FBA, and Communication methods, which aimed to improve the engagement with indigenous farmers in Tanah Papua
- Share professional insights and experience with PRISMA’s Vegetable Team on immersing and collaboratively working with marginalised groups, especially in Tanah Papua.
Required Qualifications:
The consultant is expected to deliver tasks including but not limited to the following:
- Implementing and exploring a questions list developed by PRISMA consultants.
- Collect qualitative raw data by conducting field visits, collecting relevant information, and desk research to gain a deep understanding of farmers’ behaviour.
- Conduct data processing and analysis of qualitative raw data collected during this study.
- Work closely with the Lead Consultant of Farmers Segmentation to regularly provide raw data.
- Support Lead Consultant of Farmers Segmentation to develop farmers profiling for each segment (Household Demographic;
- Farmer Behavior, Beliefs, and Values; Income Potential; Degree of Farmer Professionalization)
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Support Lead Consultant of Farmers Segmentation to provide insight and recommendation on specific guidance in Good Agricultural Practice/GAP, Farmers Business Analysis/FBA, and Communication methods, which aimed to improve the engagement with indigenous farmers in Tanah Papua
- Support Lead Consultant of Farmers Segmentation to provide recommendations for better targeting farmers as beneficiaries for government and local community programs in the vegetable sector
- Provide written raw data (field notes) regularly
- Provide a written summary of research findings
The consultant may propose additional tasks or modify the abovementioned functions based on mutual agreement.
Company Overview:
About Palladium - Palladium is a global leader in the design, development and delivery of Positive Impact – the intentional creation of enduring social and economic value. We work with governments, businesses, and investors to solve the world's most pressing challenges. With a team of more than 3,000 employees operating in 90 plus countries and a global network of over 35,000 experts, we help improve economies, societies and, most importantly, people's lives.
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The vacancy closed on 25 May 2023.
Female, male, and people with disabilities are encourage to apply.
